MACKENZIE
JACOB
About Me
I’m Mackenzie Jacob — a multi-platform media strategist with a 360° background in entertainment.
I began on the agency side, building tailored brand strategies for major TV and film clients, before moving in-house at HBO’s Creative Services, where I learned the craft of creating content that resonates. At Paramount, I honed my media planning and content strategy skills, driving long-term audience engagement and growing Nicktoons to the #1 most watched Kids & Family channel.
On the live entertainment side, I’ve marketed and produced performances at Carnegie Hall, Lincoln Center, and international venues with Performing Arts Educators. At Ticketmaster, I expanded my client-relations expertise, preparing 20+ venues to go on sale for marquee events. Today at NBCUniversal, I bring it all together—project managing company-wide brand initiatives and building strategic partnerships for tentpoles like the Super Bowl & Olympic Games.
Beyond my corporate work, I host Dressed Rehearsal, a podcast where Broadway meets style, exploring how artists shape their signature voice onstage and off. I was a graphic designer for the Broadway for Harris campaign, using storytelling to connect with theater audiences, and I’m a proud member of the Broadway Women’s Alliance, dedicated to fostering community and mentorship in the industry.
For me, the arts are more than entertainment—they’re a gateway to empathy, connection, and perspective. I’m committed to advancing meaningful, innovative media that reflects the times we live in and leaves a lasting impact.
